Generation Y
Generation Y (Echo Boomers)are born between 1977 to 1994 and amount to about 72 million. One of the distinuishing characteristics of generation Y is the fluency and comfort with computer, digital & Internet technologythus also dubbing them as Net-Gens (or N-Gens)
” What makes this generation different… is not just its demographic muscle, but it is the first to grow up surrounded by digital media. COmputers and other digital technologies, such as digital cameras, are commonplace to N-Gen members. They work with them at home, in school, and they use them for entertainment. Increasingly these technologies are connected to the Internet…Constantly surrounded by technology, today’s kids are accustomedto its strong presence in their lives. [They] are so bathed in bits that they are no mor eintimidated by digital technology than a VCR ot toaster. And it is through their use of the digital media that N-Gens will develop and superimpose its culture on the rest of the society. Boomers stand back. Already these kids are learning, playing, communicating, working and creating communities very differently than did their parents. They are a force for social transformation.”
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